Hangzhou Xiaoshan restrictions on the purchase, after the restrictions on the purchase of the property market where to go?

Zhejiang Online· Living in Hangzhou Network July 25th News Since the 14th March of the two sessions, the central government proposed to implement the “category regulation” of the property market, it has been a topic of widespread concern to the industry and buyers when the purchase restriction is withdrawn.

At the beginning of April, Nanning, Tianjin Binhai New Area, Ningbo and other places successively heard news of restrictions on purchase or cancellation, but they were all publicly denied by the local government. At the end of June, the Hohhot City Government officially announced the cancellation of the purchase restriction in the form of official documents, becoming the first local city to explicitly cancel the purchase restriction in the plain text since the “category regulation” was proposed. Subsequently, large and medium-sized cities such as Jinan and Wuhan have publicly cancelled or adjusted purchase restrictions.

Along with this, Chen Zhenggao, the new minister of the Ministry of Housing and Urban-Rural Development, said at the National Conference on Housing and Construction Systems in mid-July that he would try his best to digest inventories in the second half of the year. The cancellation of the restriction on purchases is therefore considered to be a strong shot for the central government to release the property market regulation and stabilize the property market. The three-and-a-half-year-old purchase restriction policy finally officially ushered in a countdown to the full exit. The property market will officially enter a new stage of market-oriented regulation.

Hangzhou Xiaoshan purchase is the first to withdraw, Yuhang, the main city limit purchase relaxation policy arrow on the string

Since mid-July, the Hangzhou real estate circle is rumored to be Xiaoshan and Yuhang will be lifted. Under various opinions, the news was finally confirmed on July 21st: From July 21st, Hangzhou Xiaoshan's purchase restriction was officially withdrawn (the citizens purchased the house no longer provide proof of the documents). At the same time, according to informed sources in the industry, Yu Hang and the main city's purchase restriction policy has also been issued on the string. In the Hangzhou property market under the strict administrative high pressure, it finally ushered in a moment of loosening. One stone provoked a thousand waves. In the past two days, the Hangcheng industry and the public opinion circles talked about the trend of the property market. The bearers said that the purchase restriction is a drop in the market, and the middle viewers think that the purchase restriction will undoubtedly release a part. Improving demand, but also announced to the public the determination of the government to stabilize the property market, which will reverse the public opinion and buyers' expectations of the property market. More optimistic remarks: The restriction of purchase restriction is the turning point of the property market reversal, and the Hangzhou property market will soon usher in a bottoming out market. No matter what kind of remarks, it is impossible to conceal a basic fact: this will obviously activate a part of the incremental demand, and at the same time have a certain stimulating effect on changing the market's overall bearish expectations. After entering the post-restriction era, what changes will happen to the Hangcheng property market? The author believes that there are at least two major points worthy of attention:

Aspect 1: After the era of limited purchases, the phenomenon of ups and downs of large and small-sized apartment sales due to purchase restrictions in the property market in Hangzhou for more than three years is expected to gradually disappear, and the improvement of home purchase will usher in a valuable window.

As we all know, when planning and designing a community, developers will allocate large and small units according to the advantages and disadvantages of the resources and environment in the community: large units will generally be placed in the side of the residential building, and small units will be placed in the common position and in the middle. Mainly, therefore, in normal terms, the unit price of large units in the same district is generally 10-15% higher than that of small units, and it is often difficult to find a room because of scarcity. However, this law has disappeared since the purchase was limited. The reason is simple: large-sized households improve demand is the most influential demand for restricted purchases. The restrictions on restricted purchase orders cannot be freely released. Therefore, in the past two years, looking at the Hangzhou property market, 90 square small-sized units are selling all the way. The improvement of large-sized units with more than 130 squares is slower than the better location and landscape resources. The unit price even sells 90 squares in the same district. The phenomenon.

This phenomenon of value and price inversion is obviously not in line with the law of value. It is destined to be a manifestation of the distortion of the price mechanism under the ban. But in turn, from the perspective of improving homebuyers, if he is not restricted, then the purchase restriction just provides a good opportunity to improve the listing with high cost performance. Of course, the improvement demand that can be released under severe purchase restrictions is, after all, a minority. Nowadays, with the release of the purchase restriction order, the market has clearly created a good opportunity for the improvement of many years of demand for improvement. Due to the long-term slow sales of large-sized units, the general strategy for developers to face the short-term release of restrictions is obviously cheaper. The time to start improving the listing with high cost performance will still exist in the short term. However, this situation will obviously not last long, because once the developer finds a balance between supply and demand, the value of the undervalued large-sized apartment in recent years will soon be highlighted by the price increase. The author therefore boldly predicts that in the face of the lifting of the purchase restriction, the overall expected recovery rate and extent of the Hangzhou property market may still need to be observed. But the first and most active demand must be to improve the demand for the class. The future of the improved market will quickly usher in a wave of recovery.

Aspect 2: After the era of limited purchase, what is the demise of the Hangzhou property market?

The author's understanding of the need to improve home purchases will usher in a good opportunity to buy homes. In the past two days, many developers in Hangzhou are planning or launching promotional campaigns with the theme of restrictions on purchases. Among them, the most powerful is undoubtedly the limited time special event launched by Hangzhou Vanke's “Ten-distribution, improve the purchase season”. It is understood that Hangzhou Vanke's participation in the project includes up to 10 million-level mansion villas in the west and the public, down to the southeast and northwest of Hangzhou, the main layout of the mainstream apartment. The area of the apartment ranges from 125-300 square meters, which makes people feel uncomfortable. Vanke, which is known for its mainstream product development in the country, has such a rich improvement in housing reserves in Hangzhou.

Everyone who knows the property market in Hangzhou can be aware that 14 years is undoubtedly Vanke's transcendence year. In the first half of the year just ended, Hangzhou Vanke surpassed Greentown for the first time and became the semi-annual sales champion of the property market, showing a leading momentum of triumphant progress. In contrast, the local real estate enterprises represented by Greentown are gradually eclipsed. Greentown is in May. It was acquired by Sunac, and it became another tragic figure under the control of the property market. What kind of killer will Vanke have in the mid-to-high-end improvement market that has been ruled by Greentown for a long time? This is undoubtedly the biggest attraction of the Hangzhou property market in the next few years.

The disk looks big, but its direction depends on the customer's attitude and choice for Vanke and each subsequent action of Greentown.

Hangzhou Vanke's high-profile improvement of the purchase season will undoubtedly become the touchstone for testing Vanke's competition for mid- to high-end improvement. The results, let us wait and see.